PLANNED PARENTHOOD INSTAGRAM CAMPAIGN

I have always been passionate about women’s reproductive rights so it wasn’t hard to decide what type of organization i wanted to create a 3 post instagram campaign for. My INSPIRATION came from vintage, pop-art comics. Not only did i want something bright and eye-catching, i was inspired by the color PALETTES and graphic nature of the illustrations

Here’s an example of a full instagram post, with the caption informing users on an issue, a reason to support the campaign, and a link to be able to take action and do so, with a catchy slogan and bold imagery to reel in the instagram user